Retail in Switzerland

Welcome to our digital retail tool for the Swiss market. CBRE’s team of retail specialists are happy to give you in-depth information about the main shopping streets in Switzerland.

Market overview: Switzerland

The Swiss population benefits from one of the highest purchasing powers in Europe due to a stabile and diversified economy with low unemployment, high salaries, a strong currency and low taxes.

Switzerland is also a popular travel destination at all year round for tourists from all continents. This makes the Swiss shopping streets an attractive place for national and international retailers alike. The shopping streets in beautiful old towns, surrounded by lakes and mountains are home to boutiques for every taste and budget. Of course, the Swiss clichés are not missing, there are many watch shops and chocolate is also sold everywhere.

Tourism

In 2024, the hotel industry in Switzerland recorded 42.8 million overnight stays, an increase of 2.6% (+1.0 million) compared with 2023. Tourism has recovered from the pandemic and overnight stays again exceeded the pre-covid figures. Tourism has fully recovered from the pandemic and the number of overnight stays even exceeds the pre-corona figures.

Source: Federal Statistical Office FSO, 2025

Population (31.12.2024) 9,048,905 Source: FSO, 2025
Purchasing Power 2024 (average per capita) €52,566* Source: GfK, 2024
Unemployment rate 2024 2.4% Source: SECO, 2025
*GfK Purchasing Power refers to the sum of the net income of the population according to place of residence. These purchasing power figures take into account income related to self- and non self-employment as well as capital gains and government subsidies, such as unemployment assistance, child benefit and pension contributions. Expenditures related to living expenses, insurance, rent and associated costs such as utilities (gas and/or electricity), clothing and savings plans have not been deducted from the cited values. Calculations are carried out on the basis of reported income and earnings, statistics on state taxes and deductions as well as forecasts provided by economic institutes. Source: GfK, 2024

Retail Switzerland Report - High Streets.Download
Local Real Estate Market Practices.Download
Switzerland High Street Market Monitor.Download

Zurich

With its aprox. 450,000 inhabitants, Zurich is the largest city in Switzerland, although by European standards it is quite small. Zurich, however, can keep up with the retail likes of London and Paris when it comes to luxury fashion and of course watches and jewelry. Zurich is one of the most expensive cities in Europe. Despite the high cost of living, Zurich residents have a high purchasing power due to high income and low taxes.

Tourism

The city of Zurich attracts a large number of visitors every year. In 2024 the city of Zurich had approx. 4.0 million overnight stays, which is 5.6% more than in the previous year and higher than before the pandemic.

City population (31.12.2024) 436,370 Source: FSO, 2025
Canton/Region population (31.12.2024) 1.62M Source: FSO, 2025
Canton/Region purchasing power index 2024 115.7* Source: GfK, 2024 / *national average =100
City unemployment rate (November 2025) 3.1% Source: City of Zurich, 2025
Canton/Region unemployment rate (November 2025) 2.7% Source: Canton of Zurich, 2025
Overnight stays in tourist accommodation in the city of Zurich 2024 4.05M Source: FSO, 2025
Overnight stays in tourist accommodation in the tourism region Zurich 2024 7.30M Source: FSO, 2025

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Bahnhofstrasse

Zurich’s busiest shopping street combining mass-market as well as premium and luxury brands.

Bahnhofstrasse Key Facts

PRIME RENT 11,500 CHF/m2/year

VACANCY 0.8% As of September 2025

NEW ENTRIES

Zara Man
Nile pop-up
Longines
NotShy pop-up

POSITIONING

One of the iconic global shopping streets with a mix of national and international massmarket, premium and luxury brands.

CUSTOMER

A combination of locals, office workers and tourists.

ANCHOR TENANTS

H&M
Dolce & Gabbana
Department stores Globus and Coop
ZARA
Louis Vuitton
Bongénie
PKZ
COS
Bucherer

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Rennweg

A historical street with modern brands attracting locals and tourists alike.

Rennweg Key Facts

PRIME RENT 3,500 CHF/m2/year

VACANCY 2.4% As of September 2025

NEW ENTRIES

Brandy Melville

POSITIONING

Pedestrian shopping street next to Bahnhofstrasse at the entry of the old town. Cluster of French and Italian premium brands. Apple attracts higher footfall at the lower part of Rennweg.

CUSTOMER

Many tourists, but also locals, highest traffic on Saturdays

ANCHOR TENANTS

Apple
Benetton
maje
Victorinox
Snipes
Liu Jo
Zumstein Papeterie
5* Widder hotel
Starbucks
Gant

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Old Town

Historical alleys and squares with premium and luxury boutiques.

Old Town Left of the Limmat Key Facts

PRIME RENT 3,500 CHF/m2/year

VACANCY 5.4% As of September 2025

NEW ENTRIES

Naro Parfumery

POSITIONING

Narrow pedestrian streets and public squares in the historic city center of Zurich. Diverse mix of jewellers, premium and luxury fashion and lingerie with the 5* hotel Storchen in the center at Weinplatz public square.

CUSTOMER

Equally local as well as international wealthy customers and tourists. The 5* hotels Widder at Rennweg and Storchen at Weinplatz act as anchor for international clients with high purchasing power.

ANCHOR TENANTS

MaxMara
Hotel Storchen
Quaglia
Jil Sander
Valentino
Céline

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Limmatquai / Niederdorf

The old town on the right bank of the River Limmat, compared with the left side, features no luxury boutiques, but is just as loved by visitors from around the world.

Old Town Right of the Limmat / Limmatquai / Niederdorf Key Facts

PRIME RENT LIMMATQUAI 2,500

VACANCY LIMMATQUAI 0.0%

PRIME RENT NIEDERDORF/OBERD 1,800 CHF/m2/year

VACANCY NIEDERDORF/OBERDORF 0.8% As of September 2025

NEW ENTRIES

ON shoes
Saint James
Elegency
StarGold
Marta Second Hand
Atelier Tibet
Gelateria Oro
SneakerZH
Things We Love pop-up
Mir Gold

POSITIONING

Limmatquai: Beautiful promenade scenery at the river with historical buildings, young-fashion brands as well as cafés and restaurants.

Niederdorf / Oberdorf: Urban retail environment in the old town with a younger customer profile and many tourists; brands can be found predominantly within the young-fashion sector with streetwear, sportswear, sneaker stores and a very high density of restaurants and F&B.

CUSTOMER

Many locals as well as tourists, mostly a younger crowd.

ANCHOR TENANTS

COS
Jack & Jones
Blue Tomato
Weekday
Titolo
Café Motta
Snipes
Lululemon
Only

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Löwenstrasse

A shopping street that profits from a good footfall due to the proximity to Bahnhofstrasse, the main station and department stores.

Löwenstrasse Key Facts

PRIME RENT 2,200 CHF/m2/year

VACANCY 0.0% As of September 2025

NEW ENTRIES

Otto’s Beauty
Müller
Voyageurs Du Monde
Seam
Victoria Apotheke
Lucid Motors
Rice Up!

POSITIONING

Löwenstrasse profits from a good footfall due to the proximity to Bahnhofstrasse and the main station. The department stores Migros City and Globus also attract shoppers to Löwenstrasse. At the lower section close to the main station restaurants such as McDonalds and RiceUp! have opened. New cluster of outdoor brands.

CUSTOMER

Mostly local shoppers and business people working in the CBD who take advantage of the proximity to the main station for spontaneous shopping activities or lunch or commute.

ANCHOR TENANTS

Foot Locker
PKZ Men
Migros City
Globus
Müller

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For more information about Zurich.Download
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For more information about Rennweg.Download
For more information about Old Town.Download
For more information about Limmatquai and Niederdorf.Download
For more information about Löwenstrasse.Download

Geneva

Geneva is Switzerland’s second most populous city and an important financial centre and reknown for its worldwide wealth management relevance. The Canton of Geneva has approx. 530,000 inhabitants, of which 40% are foreign due to the many international companies and organizations based there including the European Headquarters of the United Nations. The city is also known for its living costs and quality of life, which are among the highest in the world.

Tourism

Geneva is an extremely international city and very attractive for tourists. The city is known for its trade shows and conferences such as the Motor Show or the reknown Watchmaking Show (SIHH). During the summer season, Geneva is a favourite destination for wealthy tourists from the Gulf States.

City population (31.12.2024) 208,991 Source: FSO, 2025
Canton/Region Population (31.12.2024) 530,999 Source: FSO, 2025
Canton/Region purchasing power index 2024 100.3* Source: GfK, 2024 / *national average =100
Canton/Region unemployment rate (November 2025) 4.9% Source: SECO, 2025
Overnight stays in tourist accommodation in the city of Geneva 2024 2.34M Source: FSO, 2025
Overnight stays in tourist accommodation in the tourism region Geneva 2024 3.79M Source: FSO, 2025

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Rue du Rhône

One of the most coveted streets by the major luxury brands.

Rue du Rhône Key Facts

PRIME RENT 6,500 CHF/m2/year

VACANCY 3.7% As of September 2025

NEW ENTRIES

POSITIONING

Parallel to the River Rhône, this street is one of the most luxurious in the world.

CUSTOMER

Wealthy locals, office workers, wealthy national and international shopping tourists, often from the Gulf states.

ANCHOR TENANTS

Tiffany’s & Co
Louis Vuitton
Rolex
Dior
Prada
Van Cleef & Arpels
Cartier
Chanel

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Rues Basses

Rue du Rive, Rue de la Croix d’Or, Rue du Marché and Rue de la Confédération are collectively known as Rues Basses and together form Geneva’s longest shopping street.

Rues Basses Key Facts

PRIME RENT 4,500 CHF/m2/year

VACANCY 0.9% As of September 2025

NEW ENTRIES

POSITIONING

Geneva’s longest shopping avenue and the second longest in Switzerland.

CUSTOMER

A diverse mix of commuters and local office workers, and national and international tourists.

ANCHOR TENANTS

Bongénie
Fnac
Zara
H&M
Apple
Globus
PKZ

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Basel

The City of Basel lies in the famous ‘Dreiländerdreieck’, the triangle where Switzerland, Germany and France meet. The city has its exceptional location to thank for its openness to the world, cultural diversity, and strong competitive edge. Its bi-national EuroAirport can be reached within a short time, although it is on French soil. The Rhine ports are the most important inland ports. The City of Basel is well known for its chemical and harmaceutical industry with companies such as Novartis, Bayer and Roche who employ international staff.

City population (31.12.2024) 177,522 Source: FSO, 2025
Canton/Region Population (31.12.2024) 201,333 Source: FSO, 2025
Canton/Region purchasing power index 2024 99.5* Source: GfK, 2024 / *national average =100
Canton/Region unemployment rate (November 2025) 4.4% Source: SECO, 2025
Overnight stays in tourist accommodation in the city of Basel 2024 1.54M Source: FSO, 2025
Overnight stays in tourist accommodation in the tourism region Basel 2024 1.84M Source: FSO, 2025

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Freie Strasse

Car-free highstreet Freie Strasse is Basel’s most important shopping mile.

Freie Strasse Key Facts

PRIME RENT 2,900 CHF/m2/year

VACANCY 0.0% As of September 2025

NEW ENTRIES

Tonja Archives
Läderach
Yallo

POSITIONING

The most important shopping street in Basel with a mix of mass-market retailers and luxury labels.

CUSTOMER

A mix of locals, day tourists from Germany and France and cultural tourists from all over the world who visit the museums and fairs such as Art Basel.

ANCHOR TENANTS

Coop
COS
Max Mara
Hermes
Zara
Globus
H&M
PKZ
Louis Vuitton
Bucherer

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Gerbergasse

Basel’s second most important shopping mile offers a relaxed car-free shopping experience.

Gerbergasse Key Facts

PRIME RENT 1,600 CHF/m2/year

VACANCY 2.8% As of September 2025

NEW ENTRIES

Palais des Thés

POSITIONING

Basel’s second most important shopping street with a broad mix of local and international brands. The street is overall mass-market, but at the end, close to Barfüsser Platz, there are several high-end watch and jewelry concepts clustered together.

CUSTOMER

A mix of locals, day tourists from Germany and France and cultural tourists from all over the world use the car-free street for an extensive shopping spree.

ANCHOR TENANTS

Unternehmen Mitte
Ochsner Shoes
Schuh Müller
Coop am Marktplatz
Flying Tiger

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Steinenvorstadt

Basel’s liveliest urban retail-, restaurant- and nightlife street.

Steinenvorstadt Key Facts

PRIME RENT 850 CHF/m2/year

VACANCY 4.7% As of September 2025

NEW ENTRIES

POSITIONING

Mainly urban street wear retail, sneaker stores and F&B.

CUSTOMER

Mix of younger locals, day tourists from Germany and France. Very busy during Friday and Saturday evenings.

ANCHOR TENANTS

Jack & Jones
Vero Moday
Street One
Foot Locker
Pathe Cinema
Chicoree
Hans im Glück
Holy Cow
Burger King
Molino Pizzeria
Starbucks

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Lausanne

Lausanne is the second largest city in the country’s french-speaking region.

The city center of Lausanne with its many hills and charming shopping streets is an enjoyable experience for locals and tourists. Lausanne is Switzerlands fourth largest city and the capital of the Vaud Canton. The greater area has a population of 400,000. It is known as the « Olympic Capital » as it is the headquarter of the International Olympic Committee and 55 sports federatons. Lausanne is also a major student destination thanks to its many reknown universities.

City population (31.12.2024) 144,809 Source: FSO, 2025
Canton/Region Population (31.12.2024) 854,912 Source: FSO, 2025
Canton/Region purchasing power index 2024 95.7* Source: GfK, 2024 / *national average =100
Canton/Region unemployment rate (November 2025) 4.6% Source: SECO, 2025
Overnight stays in tourist accommodation in the city of Lausanne 2024 971,781 Source: FSO, 2025
Overnight stays in tourist accommodation in the tourism region Vaud 2024 2.94M Source: FSO, 2025

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Rue de Bourg

Rue de Bourg is the main shopping destination for premium and luxury brands in Lausanne.

Rue de Bourg Key Facts

PRIME RENT 2,500 CHF/m2/year

VACANCY 9.4% As of September 2025

NEW ENTRIES

Jimmy Fairly
American Vintage
Jack & Jones

POSITIONING

Historically Rue de Bourg was exclusively destinated to luxury stores. Some mass-market brands now have a presence on this street. The majority of stores are fashion and accessories.

CUSTOMER

A mix of locals and tourists

ANCHOR TENANTS

Louis Vuitton
COS
Bucherer
Sandro
Bongénie
maje

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Bern

Located in the intersection of two cultures, Bern is a bridge between Switzerland’s German and French-speaking regions.

The City of Bern is the federal capital and the country’s political center. Bern lies in the heart of Switzerland on a loop of the River Aare and, with its approx. 140,000 inhabitants, is the fifth-largest city in Switzerland. With its landmass of 5,959 km2 and population of approx. 1 Mio. that makes Bern the second largest canton in Switzerland on both accounts. The origins of the City of Bern date back to the 12th century and its old town is a UNESCO world heritage site. Bern possesses one of the longest covered shopping promenades in Europe below the arcades that provide a unique shopping experience

City population (31.12.2024) 137,963 Source: FSO, 2025
Canton/Region Population (31.12.2024) 1.07M Source: FSO, 2025
Canton/Region purchasing power index 2024 88.7* Source: GfK, 2024 / *national average =100
City unemployment rate (November 2025) 2.2% Source: City of Bern, 2025 / SECO, 2025
Canton/Region unemployment rate (November 2025) 2.2% Source: SECO, 2025
Overnight stays in tourist accommodation in the city of Bern 2024 1.10M Source: FSO, 2025
Overnight stays in tourist accommodation in the tourism region Bern 2024 6.15M Source: FSO, 2025

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Spitalgasse – Marktgasse

Spitalgasse and Marktgasse both have a high density of national and international retailers. In the basements there are mostly local concepts.

Spitalgasse – Marktgasse Key Facts

PRIME RENT 2,800 CHF/m2/year

VACANCY 2.3% As of September 2025

NEW ENTRIES

Douglas

POSITIONING

The most frequented shopping street in Bern with national and international retailers.

CUSTOMER

Both streets are popular with locals and tourists alike

ANCHOR TENANTS

PKZ Men
Massimo Dutti
Loeb Department Store
Globus
H&M
Ochsner Sport
Calzedonia
Manor

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Lucerne

Pretty as a postcard and nestled between Lake Lucerne and the mountains, the old town of Lucerne is a must-see in Switzerland.

Thanks to its attractions, its luxury shopping offer, the beautiful lakeside setting and the nearby destination mountains Rigi, Pilatus and Stanserhorn, Lucern is a destination for many travel groups and individuals alike. The covered, medieval Chapel Bridge forms the centerpiece of Lucern’s townscape and is considered one of the oldest, covered wooden bridges in Europe. The famous Schwanenplatz, located on the right shore of Lake Lucerne, is the classical starting point for visits of the old downtown area and the start of the famous Grendel which offers an unparalleled shopping experience for watch enthusiasts.

City population (31.12.2024) 86,217 Source: FSO, 2025
Canton/Region Population (31.12.2024) 437,838 Source: FSO, 2025
Canton/Region purchasing power index 2024 98.8* Source: GfK, 2024 / *national average =100
Canton/Region unemployment rate (November 2025) 2.1% Source: SECO, 2025
Overnight stays in tourist accommodation in the city of Lucerne 2024 1.41M Source: FSO, 2025
Overnight stays in tourist accommodation in the tourism region Lucerne 2024 4.07M Source: FSO, 2025

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Grendel/Schwanenplatz

Grendelstrasse is the most important street in Lucerne for the middle and upper luxury segment.

Grendel/Schwanenplatz Key Facts

PRIME RENT 5,000 CHF/m2/year

VACANCY 0.0% As of September 2025

POSITIONING

Schwanenplatz/Grendel is dominated by Swiss luxury watch and jewelry brands and it’s the most luxurious shopping street in central Switzerland.

CUSTOMER

International shoppers taking advantage of the wide watch, fashion and souvenir selection.

ANCHOR TENANTS

Bucherer
Gübelin
Hublot
Embassy
IWC
Omega
Casagrande

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Weggisgasse

Weggisgasse has the highest footfall in Lucerne, focused on mass-market and premium retailers.

Weggisgasse Key Facts

PRIME RENT 2,500 CHF/m2/year

VACANCY 0.0% As of September 2025

NEW ENTRIES

Changemaker
Nile

POSITIONING

High traffic and a mix of mass-market and premium retailers

CUSTOMER

A mix of local, young shoppers and tourists walking from Schwanenplatz to Weinmarkt

ANCHOR TENANTS

Manor
Tommy Hilfiger
Fielmann
Footlocker
Rituals
H&M

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Hertensteinstrasse

In addition to Weggisgagge, Hertensteinstrasse remains the most popular shopping street in Lucerne for retailers.

Hertensteinstrasse Key Facts

PRIME RENT 2,200 CHF/m2/year

VACANCY 1.7% As of September 2025

NEW ENTRIES

Swiss Watches Outlet
Pop-up Fashion Outlet
McPaperland
Douglas

POSITIONING

Largest shopping street in Lucerne with a diverse mass-market offer in fashion, beauty, books and groceries.

CUSTOMER

Mix of local shoppers and tourists

ANCHOR TENANTS

Guess
Migros
Müller
Bayard
Lacoste
C&A

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Winterthur

Winterthur, a vibrant city near Zurich, boasts a thriving retail sector on a long pedestrianised shopping mile.

Winterthur is Switzerland’s sixth-most populous city, which gets over forgetten as the city is very close to Switzerland’s dominant player Zurich. Two key destinations that stand out in Winterthur’s retail scene are the streets Untertor and Marktgasse. Together with the Obertor street they form Winterthur’s long car-free shopping mile, which is well visited during weekdays and on weekends alike.

Tourism

Thanks to its rich cultural scene and many museums, tourists also find their way to Winterthur. Nevertheless, the city remains less important for tourism than the nearby Zurich despite its proximity to Zurich Airport.

City population (31.12.2024) 120,344 Source: FSO, 2025
Canton/Region Population (31.12.2024) 1.6M Source: FSO, 2025
Canton/Region purchasing power index 2024 115.7* Source: GfK, 2024 / *national average =100
Canton/Region unemployment rate (November2025) 2.7% Source: SECO, 2025
Overnight stays in tourist accommodation in city of Winterthur 2024 221,329 Source: FSO, 2024
Overnight stays in tourist accommodation in the tourism region Zurich 2024 7.30M Source: FSO, 2024

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Untertor

The gateway near the main station to Winterhur’s long and car-free shopping mile which is formed by the streets Untertor-Marktgasse-Obertor.

Untertor Key Facts

PRIME RENT 2,200 CHF/m2/year

VACANCY 5.4% As of September 2025

NEW ENTRIES

Bärechind pop-up

POSITIONING

Untertor profits from a good footfall due to the proximity to Winterthur’s main station. The street is also the entrance to Wintethurs long pedestrianised shopping mile consisting of Untertor, Marktgasse and Obertor.

CUSTOMER

Mostly local shoppers and commuters who take advantage of the proximity to the main station.

ANCHOR TENANTS

MC Donald’s
Walder
Mode Bayard
WE Fashion
Marc O’Polo

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Marktgasse

Marktgasse is a popular pedestrianised shopping street that offers a variety of retail shops and restaurants.

Marktgasse Key Facts

PRIME RENT 1,500 CHF/m2/year

VACANCY 4.8% As of September 2025

NEW ENTRIES

NotShy
Revendo

POSITIONING

Marktgasse is a popular pedestrianised shopping street that offers a variety of retail shops and restaurants. Together with Untertor and Obertor the street forms Winterthurs long shopping mile in the old town.

CUSTOMER

Mostly local shoppers.

ANCHOR TENANTS

PKZ
Orell Füssli
Müller
C&A
Fielmann
H&M

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Sankt Gallen

A charming city with diverse shopping opportunities and rich culture.

St. Gallen is a charming city in eastern Switzerland known for its rich history and vibrant culture. The city offers a variety of shopping options for locals and tourists alike. The center of St. Gallen is characterized by a picturesque old town with cobblestone streets and historic buildings. Here visitors will find a variety of shops, from small boutiques to large department stores. The shopping streets are lively and offer a wide range of products, from fashion and jewelry to homeware and electronics.

Tourism

St. Gallen is particularly known for its textile industry and its high-quality fabrics. There are a variety of specialty shops in the city that offer traditional Swiss embroidery and fabrics. These unique products are popular with locals and tourists alike. In addition to shopping, St. Gallen also offers a variety of cultural attractions. The impressive monastery district with the monastery library, which is a UNESCO World Heritage Site, is an absolute must for visitors

City population (31.12.2024) 78,839 Source: FSO, 2025
Canton/Region Population (31.12.2024) 539,944 Source: FSO, 2025
Canton/Region purchasing power index 2024 88.6* Source: GfK, 2024 / *national average =100
Canton/Region unemployment rate (November 2025) 2.1% Source: SECO, 2025
Overnight stays in tourist accommodation in the city of St. Gallen 2024 304,036 Source: FSO, 2025
Overnight stays in tourist accommodation in the tourism region Eastern Switzerland 2024 2.03M Source: FSO, 2025

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Multergasse

Multergasse is Sankt Gallen’s best-known shopping street with a large number of stores. The tenant mix is broad and offers a wide range of products and services.

Multergasse Key Facts

PRIME RENT 2,000 CHF/m2/year

VACANCY 2.9% As of September 2025

POSITIONING

Multergasse is the most known shopping street in Sankt Gallen with a variety of shops. The tenant mix is broad and offers a large selection of products and services.

CUSTOMER

Mostly local shoppers, students and tourists.

ANCHOR TENANTS

Globus
Metro Boutique
Dosenbach
Fielmann
Lüthy
Ochsner Shoes

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